The Lion's Den

Instagram is one of the world’s most popular social media platforms, with over 1 billion active users. It’s also home to some of the biggest influencers in the world. Some people would even say that Instagram is the best platform for executing an influencer marketing strategy. But since many people still have questions about Instagram influencer marketing and the types of influencer marketing, in this article, we’ll break down some key points you need to know.

If your business is considering promoting influencer content on Instagram, you may be wondering how the process works or what the best way is to get started. This article will tell you what you need to know about Instagram influencer marketing and how you can promote through influencers on the platform.

This article will provide the answers you’re looking for to choose the best social media platform for your brand’s needs and the right influencer marketing platform to make connecting with influencers easy. Keep reading to learn more.

Keep reading to learn more about influencer marketing and how it impacts consumer behavior, and to get a PDF list of our top tips for influencer marketing.

Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. This promotional strategy involves forming a partnership with a digital content creator and providing compensation or branded merchandise in exchange for them posting positively about your brand. Let’s walk through a few of the channels brands can use to reach out to influencers, the best way to approach an influencer for collaboration, and a few top tips for nailing outreach on that channel.

In this blog, we’ll walk through the most common methods for influencer outreach as well as provide some templates for crafting great messaging that will get influencers excited to work with you.

Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Most influencers create content around a certain niche, then engage their audience through witty captions, helpful guides, hilarious videos, insightful product reviews, and more to build their personal brand. Who are these influencers, what is the state of influencer marketing in 2023, and why is influencer marketing so effective? Find out in this blog.

Influencer marketing has been rising in popularity in recent years. If you’re interested in getting started with influencer marketing, you may wonder if it is the same as social media marketing or how it fits into a social media marketing strategy. This article will provide details on influencer marketing and social media marketing, along with some tips on developing an effective influencer marketing strategy on social media.

Influencer marketing is an excellent way for brands to promote their products or services. However, it can get confusing when it comes to finding great influencers for collaborations. This article will outline the characteristics of a great influencer, the different types of influencers, and resources to help you with influencer marketing.

Having the right goals in place is important to make your influencer marketing efforts a success. However, you may be wondering what the main goals of influencer marketing are or how to implement them into your strategy successfully. This article will cover what you need to know about how influencer marketing works, the types of influencers, and the main goals of influencer campaigns.

Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all major platforms and now play a significant role in the marketing landscape as they partner with brands for promotion through sponsored content. Read on to learn which social media platforms are the most popular, which platform is the most used for influencer marketing today, and which platforms are the most effective, consistently generating a high return on investment (ROI).

What makes Instagram different from other social media and why is it the most effective for influencer marketing? Read on to learn about the app’s journey to becoming the best and most highly-used influencer marketing platform.

In this blog, we’ll discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing can help you grow your business.

Influencer marketing isn’t just useful for large enterprises — small businesses can absolutely use influencer marketing successfully. So, how can small businesses work with influencers? Let’s get into it.

Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to the heart of social media influencer marketing — How do influencers attract customers?

Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can either set you up for success or disappointment. So how do you develop a social media influencer strategy that works? In this blog, we’ll explain what you need to know about various types of social media influencer marketing and how you can implement them at your company.

This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. Keep reading to learn more.

This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for businesses looking to start an Instagram influencer campaign.

If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know.

If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep reading to learn more.

In this blog, we will dive into the concept of the microcelebrity, provide industry context and benchmarks, and discuss how brands can find microcelebrities to work with.

Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the engagement rate games.

Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). This trust is the keystone of the influencer marketing model – and it’s precisely why more brands are beginning to work with micro-influencers.

This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro influencer get paid?”

Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000 followers. To make the process easier, we put together this guide on finding micro influencers for your campaigns.

As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? Let’s explore what exactly micro influencers are and why many brands prefer to work with them.

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play a huge role in determining your campaign's success, so it’s vital to understand how to find and reach out to influencers that meet your criteria.

In this blog, we’ll round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. We’ll also discuss which brands are working with influencers, how brands can find influencers to work with, and what are considered to be some of the best influencer marketing campaigns.

The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so it’s important to have a good idea of what influencers might charge you. In this guide, we’ll explore TikTok influencer pricing and the factors that affect how much TikTok influencers charge.

Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Whether you’re looking for TikTok micro influencers or mega influencers, use this guide to simplify your search.

TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in their marketing strategies. More and more brands are marketing on the platform and connecting with its one billion active users. In this guide, we’ll discuss the techniques you can use to get the most out of TikTok marketing and how it can benefit your business.

If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire an influencer on TikTok to promote your brand. This article will outline everything you need to know about influencer rates on TikTok and estimated costs per promoted post on the platform. Keep reading to learn more.

TikTok influencer marketing is a great way to expand your brand’s reach to targeted audiences. However, finding the right influencers to work with can feel like a confusing process. This article will outline strategies to find TikTok influencers that are right for your brand and explain how to use TikTok influencer marketing effectively.

If you’re wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok for influencer campaigns and how it compares to other social media platforms. Read on to learn more.

This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Keep reading to learn more.

This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and brands.

More companies are shifting their attention to social influencer marketing since it is an effective promotional method for brands in any industry. This article will take a deeper look into social influencer marketing and how social media influencers work with brands.

This article will outline what influencers do, how they get paid, and why influencer marketing is effective for companies.

Having an estimate of the cost per post will help you get an idea of how much you should budget for influencer marketing. This article will outline everything you need to know.

This blog answers the question of how influencers run campaigns and if influencers use Instagram ads.

This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns.

A round up some of the best influencer marketing campaigns in recent history, discover why they were successful, and learn what trends are coming for influencer marketing in 2023.

What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Find out our answers and top tips here.

Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online presence into a business.

We share some great examples of influencer marketing campaigns and explain how your brand can begin working with social media influencers.

Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of influencer content ideas.

The creators and types of content that perform well on the platform are ever-changing. That’s why marketing teams, especially those ready to dip their toes into influencer marketing, should consider incorporating YouTube influencers into their strategy.

Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency.

Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. They help both brands and influencers through the process of setting up and managing their influencer campaigns.

In this blog, we’ll explore influencer marketing agency pricing and the services that influencer marketing agencies provide brands.

Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer management agency comes into play.

Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for finding a top influencer agency

Influencer marketing agencies can handle everything from finding and contracting with relevant influencers to reporting metrics that show the effectiveness of the campaigns.

Let’s break down some of those questions, starting with “what is an influencer marketing agency, exactly?”

The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns. That’s where micro influencer agencies come into play.

This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs.

An influencer specialist works with social media influencers to promote client products and services and creates effective campaigns to reach target audiences.

This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to boost the ROI of your influencer campaigns.

This article will explain how profitable influencer marketing is, why it’s an effective marketing strategy, and how much influencers make.

While there are threats to the influencer marketing industry – including fake follower schemes and a decline in perceived trust among some creators – it remains strong in today’s market.

This article will tell you if influencer marketing is declining, how effective influencer marketing is, and what to expect in the future for influencer marketing.

Statistics show why influencer marketing is an excellent strategy for marketing products and services on social media.

If you’re ready to take your brand to the next level in 2023, read on to learn more about the benefits of influencer marketing and where the industry is headed.

Many different types of marketing can accomplish this goal, but one worth taking a close look at is influencer marketing. In this post, we’ll explore the impact of influencer marketing on consumer behavior and the ways your brand can use this to your advantage.

In today’s marketing landscape, reviews and word-of-mouth recommendations are paramount, with 84% of customers noting that reviews are important in their purchasing decisions. It’s no wonder, then, that more and more brands are diving into the world of influencers.

If you run a business with an online presence, you may be wondering what is the best way to use influencer marketing. Taking a closer look at influencer marketing statistics provides some insight.

Influencer marketing is no longer an emerging trend, but rather a sound strategy that plays a huge role in many teams’ marketing toolkit.

Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. That growth just goes to show how much marketers are increasingly turning to influencer marketing to promote products and services.

Working with an influencer marketing platform can simplify things, but even then, you still need to decide what platform is best for your brand.

A major prediction about influencer marketing trends in 2023 is that more and more brands will turn to micro influencers.

The power of influencer marketing for brands cannot be underestimated. In fact, influencer marketing’s market value is at a record USD 16.4 billion in 2022. This number is expected to rise in the next five years.

There’s no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Let’s break them down.

The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas

Influencer marketing is an excellent way for businesses to get branded promotions out to targeted audiences. Many social media platforms can be used for influencer marketing. This article will outline the most popular social media platforms, which platform is the most used, and how each one can be effective for influencer campaigns.

If you’re exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can help streamline your influencer marketing campaigns.

Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. Today, we’re breaking down the basics of influencer marketing to help everyone understand exactly what influencer marketing is and why it matters.

Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isn’t going anywhere anytime soon. The global influencer marketing market size keeps growing every year and has doubled since 2019 to reach $16.4 billion in 2022.

Influencer marketing has seen significant growth in recent years due to its effectiveness. However, you may be wondering why it is effective and what its benefits are for companies who use it. This article will take a deeper look into the effectiveness of influencer marketing. 

Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. This article will cover how brands work with influencers, some influencer marketing examples, and details about how top social media platforms like YouTube and Instagram can be used for influencer marketing.

Influencer marketing continues to be a top marketing tactic in 2023. More marketers and brands are taking advantage of the opportunities presented in the influencer space. This article will discuss the growth of the influencer market and top social media trends you must keep in mind to make your influencer marketing campaigns successful in 2023.

If you are in the social media or digital marketing space, you’ve likely heard of influencer marketing and its usefulness as part of a marketing campaign. However, you may wonder if it’s still effective in 2023 or about the future of influencer marketing. This article will provide all the details about the effectiveness of influencer marketing, its future, and which social media platforms are most effective.

Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. It can increase consumer awareness, trust, and engagement. Influencers have a personal relationship with their audience, so they can get a brand’s message across in an impactful way. Let’s discuss what an influencer is, channels that are popular for influencer marketing, and some good examples of influencer marketing.

User-generated content (UGC) is a marketing agencies dream. Authentic, relatable content created by your audience for your audience.

How to use influencer generated content to make your brand shine in a crowded social media landscape.

Converting your influencer to a brand advocate is the next step in influencer marketing. Brand advocates transform a campaign into something personal.

Influencer marketing is more than just finding Influencers. Learn how to properly market your product on social media through authentic content creators.

What is an engagement rate and why is it important? Let's talk about it!

Instagram has been heavily investing in Reels in response to TikTok’s rapid rise in popularity in recent years. Here's what you need to know.

Auditing an influencer is important in running a successful social media campaign. Getting the right influencers is more important than getting the most.

Auditing an influencer is important in running a successful social media campaign. Getting the right influencers is more important than getting the most.

Recruiting the right influencers is the first step to any marketing campaign on social media. Learn how attract and incentivize the right influencers.

Micro Influencers are changing marketing forever. With an unparalleled ROI, they are a social media manager's best tool to reach the right audience.

Leverage your influencer's reach with Influencer Whitelisting. Learn how to take influencer marketing to the next level.

Auditing an influencer is important in running a successful social media campaign. Getting the right influencers is more important than getting the most.

Building your influencer community is an important part of marketing on social media. A good community will lead to better, more authentic content.

Influencer Marketing is now. Here are the things you need to know before you start running a campaign on social media.

Learn how to write an Influencer Brief to attract the right content creators for your influencer marketing campaign.

Whether you are a brand wondering how much you should pay an influencer or an influencer wondering how much you should get paid, we have the answer.

Auditing an influencer is important in running a successful social media campaign. Getting the right influencers is more important than getting the most.

How to level up your influencer marketing activations!