Why Are Social Media Influencers So Effective?
Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Most influencers create content around a certain niche, then engage their audience through witty captions, helpful guides, hilarious videos, insightful product reviews, and more to build their personal brand. Who are these influencers, what is the state of influencer marketing in 2023, and why is influencer marketing so effective? Find out in this blog.