What is Lionize?
Lionize specializes in an industry traditionally known as influencer marketing. Lionize is a software platform that enables marketers to run influencer programs efficiently. It builds and manages teams of influencers for you. The platform is broken down into three steps: recruitment, selection and reporting. At its core, Lionize is a job recruitment and matchmaking platform that handles everything from onboarding through execution.
Why was the Lionize platform built?
The Lionize management team comes from an agency background; they were/are even influencers themselves. They saw the challenges of running large scale influencer marketing programs and understood the need for a simple, streamlined and efficient process. The goal is to create a hassle-free experience powered by automation, data science and machine learning.
The platform provides marketers the perfect mix of managed service and automation. Lionize provides a dedicated Account Manager who will help with the initial strategy and be your point of contact through execution. No need to be an expert; the Lionize team will help you navigate these uncharted waters. Our account specialists helped mold the platform and the technology that powers the Lionize engine. They know the important components that go into launching successful campaigns for brands and crafting compelling programs for influencers. Once your campaign is configured, you let the platform do the rest. All you are responsible for is selecting your team of influencers and monitoring the success of the program through our dashboard interface!
What is an influencer?
An influencer is any public social media profile. Anyone that actively engages on social media has the ability to influence their following. The Lionize platform finds value in profiles of any size. Everyone is following you for a reason. It's because they trust you and are loyal to your content.
How does Lionize save advertisers time?
Through automation! This process gives advertisers the ability to customize their campaign upfront and gives them full control to select their team of influencers. Lionize allows advertisers to effortlessly handle multiple campaigns at once. Now, marketers can refocus their time on nurturing relationships with their partners instead of handling all of the administrative components that go into executing programs.
How do we help influencers?
We match influencers with brands to represent their product, service or movement. We reach out to influencers directly via email if their profile satisfies the campaign requirements. Influencers take home every penny they are worth. Our pricing model is fully price transparent.
What is the Lionize three-step process?
Marketers begin by defining their campaign to Lionize:
- Who is the audience we’re targeting?
- How are we incentivizing those targets?
- What are the campaign participation requirements?
Lionize uses this information to automatically identify and reach out to profiles that are a good fit— like a headhunter recruiting potential candidates. Its search capabilities are extremely granular. In short, Lionize helps you identify the best candidates for your campaign, and contracts with them for you.
As your candidates accept Lionize’s request, they enter a selection queue. At this stage, Lionize becomes a ‘digital match-maker’. Much like a dating app, you are presented with a list of profiles who want to work with you.
Once your team is selected, Lionize begins tracking and reporting all of the results. This means you’re immediately able to track comments, likes, and responses to the campaign. In this final stage, Lionize also automates post-management, payment, and reactivation of high-performing influencers.
Can I run multiple projects at once?
Yes! You can run multiple campaigns at any scale, small or large.
How do I interact with my selected influencers?
Treat your influencers as partners. They are an extension of your brand. We suggest reposting, commenting, messaging, and collaborating outside the context of the campaign requirements.
How can I activate my influencers in other ways?
An easy way to activate your partners is through a giveaway. We recommend you incentivize your top-performing influencers to host a giveaway. This is where they offer up your product or service for anything in return (ie. follow your profile, like a post, etc.). Get in touch with your dedicated account manager for more ideas!