Marketers begin by defining their campaign to Lionize:- Who is the audience we’re targeting?- How are we incentivizing those targets?- What are the campaign participation requirements?Lionize uses this information to automatically identify and reach out to profiles that are a good fit— like a headhunter recruiting potential candidates. Its search capabilities are extremely granular. In short, Lionize helps you identify the best candidates for your campaign, and contracts with them for you.
As your candidates accept Lionize’s request, they enter a selection queue. At this stage, Lionize becomes a ‘digital match-maker’. Much like a dating app, you are presented with a list of profiles who want to work with you.
Once your team is selected, Lionize begins tracking and reporting all of the results. This means you’re immediately able to track comments, likes, and responses to the campaign. In this final stage, Lionize also automates post-management, payment, and reactivation of high-performing influencers.