How Do Influencer Marketing Platforms Help with Marketing?

Influencer marketing platforms are software tools that make the entire influencer marketing process more manageable. However, not everyone understands what influencer marketing software is and the tools these platforms have to offer. Let’s take a deeper look at influencer marketing platforms and how they can help with your marketing strategy.

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What is Lionize?

Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform. 

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Influencer Marketing. Simplified.

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1. Recruitment

Kickoff the Lionize recruitment process by defining your strategy.

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2. Selection

Once your program goes live, Influencers will apply and enter a selection queue available on your dashboard.

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3. Management

As you select your desired partners on a rolling basis, Lionize activates and manages them for you!

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4. Reporting

Finally, you can just sit back and enjoy watching your team of Influencers promote your brand. Tracking, reporting, payment, reactivation - Lionize handles it all.

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Influencer marketing platforms are software tools that make the entire influencer marketing process more manageable. However, not everyone understands what influencer marketing software is and the tools these platforms have to offer. Let’s take a deeper look at influencer marketing platforms and how they can help with your marketing strategy. 

What Is Influencer Marketing Software?

Influencer marketing software creates a platform that makes it easy for brands to manage influencer marketing campaigns and connect with influencers in their industries. Influencer marketing software helps streamline influencer marketing campaigns and benefits both influencers and brands by creating valuable partnerships. The following sections will show different ways influencer software can be a valuable tool for brands and influencers alike. 

Influencer Marketing Software Finds Influencers

Influencer marketing software helps companies find influencers in their industries, so they can reach out and form partnerships. Influencer software makes it easy to find the right influenncers by giving you a targeted list of influencers who will best fit your needs. Some software programs, such as Lionize AI, will also help by emailing influencers you want to work with, which takes the hassle out of trying to get in touch. 

Influencer Platforms Connect Influencers to Brands

Influencer software is also beneficial for influencers, because it provides a platform to connect influencers with brands. Working with brands on influencer marketing platforms benefits both sides, since influencers will get paid for promotions while brands will increase their revenue and brand awareness. This connection becomes a win-win for everyone involved.

Influencer Platforms Make It Easy to Manage Brand Influencer Programs

Influencer software helps manage brand influencer programs as you go. Influencer software can track data from influencers’ promotional posts, so you can see how their audiences respond to them. This gives you valuable information about what influencers, types of posts, and audiences are the best fit for your marketing efforts. By tracking this data, you can optimize your campaigns over time to allocate your marketing budget in the most efficient and effective way. 

Influencer Software Saves Time for Marketing Agencies

Influencer software can act as a platform for agencies to set up influencer marketing campaigns for companies they work with, track data, and efficiently manage everything in one place. Influencer software is the ultimate tool for agencies, because it simplifies and organizes the entire process of working with influencers. 

Influencer Platforms Benefit Micro Influencers

Influencer software can also be highly beneficial for smaller influencers, such as those in the micro influencer category (between 10,000 to 100,000 followers). More brands are beginning to recognize how effective micro influencers can be for influencer marketing campaigns. Micro influencers are often more affordable to hire for promotions and tend to have more personal relationships with their audiences than influencers with larger followings. 

However, it can be difficult for brands to discover micro influencers on their own, since popular social media platforms have billions of active accounts and users. Influencer marketing platforms help find all of the accounts that would be a good fit for a company to work with. This provides a much higher chance for micro influencers to be contacted about paid promotional opportunities. 

How To Do Influencer Marketing on a Small Budget

While doing influencer marketing on a small budget isn’t optimal, there are options available that can help. Some ways you can make influencer marketing work with small budgets are:

  • Promote through nano influencers or micro influencers: Promoting through nano influencers or micro influencers is often more cost-effective than working with influencers with larger followings. This makes these types of influencers great for small companies with lower budgets.
  • Use free influencer marketing platforms: There are several different free influencer marketing platforms available. This can be a great option to get started with influencer software if you can’t afford a paid version. However, free influencer marketing platforms are limited and will be harder to use than paid options. 
  • Use cheap influencer marketing platforms: Some inexpensive influencer marketing platforms are available to help you manage your influencer campaigns. The cheapest options are usually $100 or less per month. These options will be limited on features, but they can be a great way to get started.
  • Offer free products to influencers: If you’re on a budget, you can still reach out to influencers to collaborate. Some smaller influencers will be open to promoting your product if they get it for free. Giving influencers free products can be beneficial because they will be able to give a full review, since they used the product themselves. 
  • Plan your budget: Companies on a tight budget for influencer marketing must plan their budget and stick to it. If you have a plan for how much you want to spend on influencer promotions, it will help you choose the right influencers to get the highest possible return on investment for each dollar you spend. 

Following these tips will help you get started with influencer marketing if you are on a tight budget. These options may require more work, but if you put the right plan in place, you can still grow your company and slowly start investing in more expensive alternatives as you increase your revenue. 

Lionize Influencer Marketing Platform

Lionize is an influencer marketing platform focused on building valuable connections with brands and influencers. Our artificial intelligence software is designed to help you make the best decisions for your influencer marketing campaign. At each step along the way, you will be guided through the process. 

How Lionize Stands Out From Other Options

Lionize stands out from other influencer marketing platforms for many reasons. Lionize makes influencer marketing easier by:

  • Providing detailed influencer matches that are the right fit for your company.
  • Tracking important data with a straightforward user experience.
  • Giving you a wide array of automation tools that help you efficiently manage your influencer campaigns.

These features make Lionize a valuable influencer marketing platform for businesses in any niche or industry.

Helping You Find the Right Influencers

Our software is designed to help you work with the right influencers for your company’s specific needs. For example, if you sell a vegan bodybuilding supplement, many competitor platforms will help you connect with fitness or bodybuilding influencers. However, Lionize AI provides you with more detailed influencer matches. In this situation, Lionize AI would connect you with vegan bodybuilding influencers, since they would be more suited to your brand’s needs.

Tracking Valuable Data with a Straightforward User Experience

Lionize helps you track and manage everything about your influencer marketing campaigns. However, unlike the competition, our software guides you through the entire process to help you make sense of the data. Whether you have years of experience or this is your first time setting up an influencer campaign, Lionize will make the entire process easy to manage. Our software takes work off your plate, so you can focus on other tasks within your business. 

Automation Tools to Manage Your Influencer Campaign

Lionize provides a wide range of automation tools that help make the influencer marketing process easier. Our software can automatically: 

  • Email influencers you would like to work with.
  • Send reminders when influencers should be making a new promotional post.
  • Send out payments.
  • Notify you of any important information regarding your campaign.

If your company has a lot to manage, Lionize can help you save time and make your influencer marketing process as efficient as possible.

Contact Lionize Today

Influencer marketing platforms can make setting up, managing, and tracking influencer promotions much easier. Whether you’re a large company with a big budget or a small company just getting started, there is never a better time to get started with influencer marketing than the present. If you want to optimize your influencer campaigns, Lionize can help. Lionize AI aims to simplify the entire influencer marketing process, so you can easily track and manage everything you need. Contact us today with any questions you may have. We would love to have a conversation about the needs of your company.

Have a question for us? Let us know & we will respond!

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