Setting up an influencer marketing strategy will help you manage all the aspects of your influencer marketing campaign, so you know exactly what to do at each step along the way.Get Started
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Kickoff the Lionize recruitment process by defining your strategy.
Once your program goes live, Influencers will apply and enter a selection queue available on your dashboard.
As you select your desired partners on a rolling basis, Lionize activates and manages them for you!
Finally, you can just sit back and enjoy watching your team of Influencers promote your brand. Tracking, reporting, payment, reactivation - Lionize handles it all.
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Influencer marketing can seem overwhelming, but it doesn’t have to be. Setting up an influencer marketing strategy will help you manage all the aspects of your influencer marketing campaign, so you know exactly what to do at each step along the way. Let’s dive into strategies for setting up an influencer marketing strategy.
Influencer marketing strategies help set up influencer marketing campaigns for success. This includes planning for different aspects of a marketing campaign, such as:
Planning an influencer strategy ensures that your marketing campaign targets the right goals for your company's needs.
When creating an influencer marketing strategy, you must consider different aspects of your business and how you would like to promote your products or services. There are steps you can take to create an optimal influencer marketing strategy that is the best fit for your company’s needs. To create an influencer marketing strategy, you should:
It can seem daunting to get started with influencer marketing, but it doesn’t have to be. Influencer marketing is incredibly effective and these steps will help you effectively promote your brand through influencers.
When implementing an influencer marketing campaign, you should consider certain aspects to ensure your marketing strategy is successful. The top five tips for implementing influencer marketing are:
Let’s look at each of these tips a little more closely.
Different social media platforms involve different types of content and different demographics. Understanding your target audience and what you want your branded promotions to look like will help you determine which social media platforms will be right for your company’s needs.
Once you choose a platform, you can select content creators from that platform who will be the right fit for your brand’s message.
To reach the right audience that will benefit from your products or services, you must choose the right content creators for your influencer promotions. The influencer you choose to collaborate with will be an extension of your brand, so you must think about personality traits, lifestyles, and types of content that would best portray your brand’s image.
Lionize’s influencer marketing platform can help you find and connect with the right content creators. Our software is designed to help you get detailed matches with influencers in your industry.
A great thing you can do for your influencer marketing campaign is to give the influencers you are working with creative freedom. If you go through the steps to choose the right influencers, you should be able to trust that they will portray your product or service in an effective way to their audience. Influencers also know more about their audience members than you do, so allowing them creative freedom will help them speak to their audience’s needs in a more effective way.
Consumers are more likely to purchase through influencer marketing when it feels authentic. Choosing content creators who genuinely love your products can be a great way to make your influencer promotions authentic. Influencers who love your products will explain them more effectively, encouraging their audiences to make a purchase.
To effectively track and manage the goals of your campaign, you must determine key performance indicators you would like to track and improve. KPIs can differ for different marketing goals.
For example, brand awareness campaigns will have different goals from lead generation campaigns. Brand awareness would be more focused on reach, social shares, and brand name mentions. Lead generation would be focused on the number of leads generated, cost per acquisition, and referral traffic.
There are several KPIs that you could focus on for influencer marketing. Common KPIs include:
Tracking and optimizing for KPIs that fit your brand’s needs will lead to increased influencer marketing success.
As mentioned earlier, finding the right influencers for your marketing promotions is essential. Finding influencers who are in the right niche, love your products, and post the right type of content is the first step. However, there is more to finding the right influencers. Finding good influencers is about their interactions with their audiences and the quality of the content they provide. The top 5 characteristics of a good influencer are:
If you look for each of these qualities in the influencers you work with, you will have more successful influencer marketing campaigns.
Getting started with influencer marketing can seem intimidating, especially if you have never done it before. However, implementing the right strategies will make setting up and managing your influencer campaigns much easier. Researching your target audience, choosing the right influencers, and planning your marketing goals will help you create a solid influencer strategy that leads to success.
If you would like additional help setting up your influencer marketing campaign, Lionize can help. Lionize is an influencer marketing platform designed to help you find the right influencers to work with, simplify running influencer campaigns, and track important performance metrics as you go. Contact us today with any questions. We would love to hear from you.
Fill out this form to get in touch with our expert team.