This article will outline what you should know about influencer marketing, examples of how to use it, and will show you how to generate content ideas.Get Started
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Kickoff the Lionize recruitment process by defining your strategy.
Once your program goes live, Influencers will apply and enter a selection queue available on your dashboard.
As you select your desired partners on a rolling basis, Lionize activates and manages them for you!
Finally, you can just sit back and enjoy watching your team of Influencers promote your brand. Tracking, reporting, payment, reactivation - Lionize handles it all.
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Influencer marketing is an excellent way to promote products and services on social media. However, you may be wondering how to correctly implement influencer marketing campaigns or what types of influencer promotions work best. This article will outline what you should know about influencer marketing, examples of how to use it, and will show you how to generate content ideas.
Examples of influencer marketing will help you learn how to implement it correctly into your marketing strategy. The next sections will give you information about types of influencers, different types of influencer marketing campaigns, and examples of how influencer marketing can be used.
An influencer is someone who can have an impact on other people’s decision-making processes. Influencer marketing involves brands collaborating with social media and other online influencers with a following and engaged audience. Influencer marketing can affect purchasing decisions and helps companies generate brand awareness from new audiences.
Generally, influencers are social media personalities and personal brands with an engaged audience of at least 1,000 or more followers. There are different types of influencers on social media. The four main types of influencers are:
There are advantages and disadvantages to promoting through different types of influencers. Choosing the right type of influencer will depend on your brand’s needs and marketing objectives.
Smaller audiences from nano and micro influencers often show more brand loyalty, but your promoted content will have limited reach due limited audience. Larger audiences from macro and mega influencers have more reach for generating brand awareness, but these content creators usually don’t have as much of a personal connection with their audience.
There are different types of influencer campaigns you can use to promote products or services. Common influencer campaign types are:
Thinking about your company’s goals and objectives will help you decide which influencer campaign is right for your needs.
Here are some examples of effective influencer marketing strategies.
Many food brands run awareness campaigns to help shoppers become more familiar with a brand name. This way, the brand name pops out to them when they’re walking down grocery store aisles.
For this example, a company is marketing a new brand of soda that provides great flavor while using all-natural ingredients, making it a healthier alternative to other soda options.
The company would want to first decide on a target market. For this product, they decide that they want to target health-conscious audiences in the fitness, health, and wellness space. The company will then target influencers who are in the health and fitness niches to have them promote the product to generate brand awareness.
Since the company’s goal is brand awareness, they decide that they want to work with macro or mega influencers who have larger audiences and can generate more reach. Once they have an idea of the influencers they want to work with, the company decides that they will use three types of posts for branded promotions:
Finally, the company sets a budget, plans when influencers will post promotional content, and analyzes the results they get through engagement on the posts and brand name mentions.
Another example of how influencer marketing could be used is a jewelry brand that wants to promote in-store and online sales of jewelry products.
First, the company decides that they want to target women from high-income households that earn $100,000+ per year. Once they know their target audience, they decide to target upscale fashion models and other fashion influencers on Instagram.
Once the brand chooses influencers they want to work with, they decide to promote jewelry sales by having influencers post pictures, reels, or short videos on Instagram showing how the jewelry goes well with their outfits and promoting a limited-time discount code.
Reels and short video content are becoming increasingly popular. The jewelry brand aims to target this type of content as a big part of its influencer marketing strategy.
Once the campaign is launched, the company can track link clicks, website traffic, and conversions to measure the success of influencer advertisements.
Now that you’ve seen some examples of how influencer marketing can be used, you may be wondering about the exact steps you should take to set up an influencer marketing strategy. The following list can act as a template or checklist for effectively using social media influencers for marketing.
If you’re looking to start an influencer campaign, Lionize can help you through all of these steps. Our influencer marketing platform helps you connect with the right influencers, provides automation to help manage your campaigns, tracks detailed data from promotions, and provides valuable insights into how you can improve your campaign to achieve the results you want.
If you’re unsure what to post on Instagram, it can be helpful to have some content ideas. This section will explain the importance of creating a list of content ideas and will provide you with some great content ideas for influencer marketing on Instagram.
Content ideas help provide inspiration or help you plan your social media marketing strategy. Having a list of content ideas will help you:
Keeping a running list of content ideas is essential, so you never run out of things to post.
If you’re an Instagram influencer or a brand looking to utilize Instagram for influencer marketing, you should have a list of influencer content ideas to make your social media strategy successful. Some influencer marketing content ideas for Instagram are:
Using these types of content for influencer marketing on Instagram can help keep audience members engaged and interested in what you are promoting.
Lionize is an influencer marketing platform that helps companies connect with the right influencers, easily manage influencer marketing campaigns, and track data from influencer promotions all in one place. Whether you’re new to influencer marketing or have years of experience, Lionize can help each step of the way to set up and optimize the influencer marketing process. Contact us today for more information about how Lionize can help you.
Fill out this form to get in touch with our expert team.