Utilizing An Influencer Marketing Hub

Influencer marketing is becoming increasingly popular in the digital marketing space. Getting started with influencer marketing can seem confusing, but it doesn’t have to be. An influencer marketing hub can help you through each step as you set up and manage influencer campaigns. 

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If you want to know more about utilizing an influencer marketing hub and what these tools offer, this article will outline all the information. Keep reading to learn more. 

How Does Influencer Marketing Work?

Influencer marketing involves brands collaborating with social media influencers for marketing promotions. During an influencer marketing collaboration, influencers will make posts showcasing a brand’s products or services to their audience. These social posts typically emphasize the features and benefits of the product that would make it beneficial to their followers.

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Social media influencers help brands reach targeted audiences in a more natural and personal way than traditional advertising. The relationships influencers build with their followers make brand promotions feel more similar to a recommendation from a friend rather than a company promoting its products. 

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Many brands are now using influencer marketing because it is effective and has a high return on investment (ROI). Studies have shown that influencer marketing has an ROI of $5.78 for every $1 spent. This leads to many brands getting great returns that are much higher than the returns from traditional advertisements. 

What Is an Influencer Marketing Hub?

If you want to get started with influencer marketing, using an influencer marketing hub can be a valuable resource. An influencer marketing hub is a platform that is designed to help brands and influencers connect. Influencer marketing hubs also offer additional resources like data tracking, tools for managing influencers, and a streamlined way to pay influencers for their work. 

How Are Influencer Marketing Hubs Important for Marketers?

Marketers who are just getting started with influencer marketing or want to streamline their influencer marketing strategy will find many benefits from using an influencer marketing hub. Reasons influencer hubs are important for marketers include:

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• Find the right influencers: An influencer hub helps brands easily find the right influencers for their needs. Rather than searching through social media and trying to sift through tons of accounts that post content in a specific niche, influencer marketing hubs help organize information about influencers, so you can find the right match.
• Track data: If you’re promoting through influencers, you’ll want a good data-tracking method to ensure you’re getting the best possible results. Influencer hubs will provide detailed metrics on how promoted posts performed, so you can optimize your influencer strategy accordingly. 
• Manage influencers: Working with several influencers at the same time, especially across different social media platforms, can be tough to organize. Influencer marketing hubs help streamline this process so you can communicate, set up posting schedules, send payments, and more, all in one place. 
• Optimize your strategy: Influencer hubs provide many great tools to optimize your strategy for influencer marketing. If you’re confused about how much you need to budget, which social media platforms will be the best option, or how many followers influencers should have, influencer hubs can help you with each of these aspects.

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As you can see, there are many benefits to using an influencer marketing hub tool. Along with these benefits, if you want to find credible influencers to work with who will positively impact your brand image, influencer hubs can help you with that as well. 

How to Find Credible Influencers and Things to Avoid

Even if someone has a high follower count on social media, it doesn’t mean they will always yield great results for an influencer marketing campaign. Some influencers can buy fake followers, may have built their following using poor methods, have beliefs that differ from your company's values, or have poor engagement rates. All these aspects can negatively impact the effects of brand promotions. To find credible influencers, you should:

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• Perform a social media audit by looking at an influencer’s post frequency, engagement rates, and community.
• Review the comments on their posts to ensure their followers are engaged with the content. Avoid any influencers who have many irrelevant comments on their posts. 
• Look at their interaction with their audience to see if they are engaging, responding to comments, and building good relationships. 
• Ensure the influencer’s values align with those of your company. You should avoid influencers who post content that doesn’t align with your values, since the influencers you work with are an extension of your brand image. 

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While finding the right influencers to work with can seem overwhelming, it doesn’t have to be. An influencer marketing hub tool can help you find verified and credible influencers with detailed data about their posting history. Using an influencer hub ensures you make the right choices for influencer collaborations.  

What Is the Best Influencer Marketing Hub Tool?

Many influencer hub tools are available such as Upfluence, Grin, Creator.co, and Lionize. Here’s a quick breakdown of what each one has to offer:

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• Upfluence: The Upfluence platform will help you find influencers to work with, manage influencer campaigns, and track metrics. Upfluence is a good all-around tool that provides options for each step of the influencer marketing process.
• Grin: Grin is an influencer software that emphasizes nurturing relationships with influencers and offers many tools to help brands and influencers communicate and collaborate effectively. 
• Creator.co: A platform for brands to connect, collaborate with, and manage influencers. Creator.co gives brands a couple of different options for managing influencer campaigns.
• Lionize: Lionize is a streamlined influencer platform using artificial intelligence software. Lionize AI takes the time to learn about your business and provide recommendations for implementing influencer marketing. Lionize will help you find detailed influencer matches, automate parts of influencer campaigns, track data, and more. 

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Each of these influencer hubs is a great option, but Lionize stands out for many reasons. 

What Makes Lionize Different from Other Influencer Marketing Hubs?

Lionize stands out from competitors because it provides a more intelligent and easier way to make decisions about influencer marketing campaigns. You don’t have to know much about influencer marketing to use Lionize. With efficient AI software, Lionize will walk you through every step of the way as you set up, manage, and optimize your influencer strategy. 

Lionize Provides Automation

One of the ways Lionize stands out from other options is the automation features available. Other platforms provide limited automation options like automatically sending payments or having a specialist help you manage campaigns. However, Lionize provides detailed automation while still allowing you to feel like you have control over your strategy and decisions. 

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Lionize will help you automate the influencer outreach process. Once Lionize recommends influencers that match your needs, you can choose who you want to reach out to, and Lionize will automatically contact them on your behalf. 

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Lionize also helps you send automatic payments, remind influencers when they should be posting content, and sends you alerts about important updates on your campaigns.

Make Metrics Easy to Understand

Those who don’t know much about influencer marketing can get overwhelmed by the many metrics and data points that can be tracked on influencer marketing hubs. Lionize stands out in this aspect by providing easy ways to inform you on which metrics are important, what they signify, and tips on how to use them to adjust your influencer strategy for success. 

More Detailed Matchmaking

While other influencer hubs provide filters and other options to find content creators to work with, Lionize makes the process even easier while providing better matches between brands and influencers. 

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Lionize AI will go through a step-by-step process to learn about your business and marketing goals when you first get started. This process is easy for brand owners, while Lionize uses detailed AI in the background to find influencers who are the exact right fit for your niche, budget, and desired brand image.

How to Utilize Lionize As an Influencer Marketing Hub

Using Lionize as an influencer marketing hub is easy. Lionize has a database of influencers across popular social media platforms like YouTube, TikTok, Instagram, Facebook, and Twitter. Through detailed brand and influencer matchmaking, Lionize will help you connect with influencers that are verified for credibility while being the right fit for your brand’s needs. 

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Getting started with Lionize is easy. One of our brand representatives can help you get started using the Lionize platform, and our AI software will take over from there. Lionize AI will walk you through each step as you get your influencer campaign set up. If you ever need help, you can contact one of our knowledgeable team members, who can help you get on the right track. 

Ready to Master Influencer Marketing? Contact Lionize Today

You can become a master of influencer marketing with Lionize. We streamline the process from start to finish. Book a Discovery Call with us to learn more about how Lionize can help you. We're happy to answer any questions that you have.