Influencer marketing is a popular buzzword in the marketing industry today, and for a good reason, because it is effective. However, not everyone knows what influencer marketing is or how it can be implemented as a successful marketing strategy. Here we will cover everything about influencer marketing, its benefits, and ways you can use it for marketing products or services.Get Started
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Kickoff the Lionize recruitment process by defining your strategy.
Once your program goes live, Influencers will apply and enter a selection queue available on your dashboard.
As you select your desired partners on a rolling basis, Lionize activates and manages them for you!
Finally, you can just sit back and enjoy watching your team of Influencers promote your brand. Tracking, reporting, payment, reactivation - Lionize handles it all.
Fill out this form to get in touch with our expert team.
Influencer marketing is a popular buzzword in the marketing industry today, and for a good reason, because it is effective. However, not everyone knows what influencer marketing is or how it can be implemented as a successful marketing strategy. Here we will cover everything about influencer marketing, its benefits, and ways you can use it for marketing products or services.
Influencer marketing is a form of social media marketing. It involves a brand working with a social media influencer to promote its products or services. When done right, influencer marketing is valuable for the influencer, the influencer’s community, and the brand promoting the product or service.
Influencer marketing will help drive sales, which is one of the main benefits of this type of marketing. However, it also does much more than that, which makes influencer marketing stand out from other forms of promotion that your brand could use. When an influencer marketing strategy is implemented correctly, it helps build a sense of community around a brand and its products or services. Benefits of influencer marketing for brands include:
As you can see, influencer marketing has many benefits for brands who use it as part of their marketing strategy. It’s an excellent way to promote your products or services in a way that feels natural to your target audience.
The main benefit for influencers to promote a brand’s products or services is that they will get paid. However, besides direct monetary compensation for the promotion, it can also benefit the influencer in other ways. The benefits of influencer marketing for the influencer are:
Influencer marketing can benefit influencers in many ways and can be a fun way to create new content and get paid in the process.
Influencer marketing does benefit consumers. While it is intended to boost sales, it doesn’t have to be a straight-up transactional process of trying to get someone to click a link and spend their hard-earned money. Well-rounded influencer marketing strategies aim to create a connection with consumers and make them feel valued, all while providing products or services that will benefit them. The benefits of influencer marketing for consumers are:
Done well, consumer-minded influencer marketing can benefit everyone involved.
Influencer marketing differs from other types of advertising because the influencers operate independently. Influencer promotions allow the influencer to create their brand of content and integrate a company’s advertising specifications into it. This makes influencer ads feel more authentic, since it creates a natural transition from regular content into a branded promotion.
Influencers can create different types of advertisements, which can make a difference in how the brand is promoted. The following section will provide examples of social media influencer marketing and how you can use it effectively.
This first example will show how a women’s fitness clothing brand could implement influencer marketing to promote its products.
The first thing the company would want to do is think about its target audience and influencers who are the best fit for its brand. For example, this clothing brand may decide that its target audience is women who partake in crossfit training. The brand can then target female fitness influencers who do crossfit workouts. An influencer marketing tool such as Lionize’s artificial intelligence software can help you find influencers in the exact niche that fits your needs.
Once you have found influencers you would like to work with, they can integrate promotions within their content in various ways. For a fitness clothing brand, it could be influencers posting videos or photos of themselves working out while wearing your brand of clothing. A product review video talking about the benefits and features of the clothing for crossfit workouts could also be a successful form of influencer promotion. The influencers could then link back to company web pages, where their followers can buy the clothing for themselves.
Social media influencer marketing can also be used to promote a service business, such as a travel service. An example could be a travel service that helps book flights, hotel rooms, and plan itineraries all in one spot.
The travel service could target travel influencers, photographers, or vloggers who are constantly on the go. The influencers they choose to work with could then use the travel service to book their next trip and integrate a promotion talking about their experience with the service while they are traveling.
This would be an effective promotion because it would show the influencer’s audience how the service can be used effectively while also benefiting the influencer by helping them plan their next trip efficiently.
Different types of influencers can be used for influencer marketing campaigns. The different types of influencers are based on specific follower counts. The four main types of influencers are:
Some types of influencers can be better suited for marketing certain products and company sizes than others.
Nano influencers have smaller social media followings, between 1,000 and 10,000 followers. While nano influencers aren’t what people usually think about when they hear the term influencer marketing, having nano influencers promote your products or services can be an effective strategy.
Those with small followings still influence the people who follow them. At times, nano influencers can even have more loyal followers due to the tight-knit community feel of small accounts. Promoting through nano influencers can be effective for smaller companies or those looking to target a loyal fanbase.
Micro influencers with followings between 10,000 and 100,000 are a step up from nano influencers. Like nano influencers, micro influencers stand out because they tend to have more loyal followers who feel engaged and connected with the content creator. This leads to more trust when micro influencers promote products or services.
Marketing through micro influencers can be a great idea for small to medium companies. Promotions through micro influencers will typically be more cost-effective while still having great results due to the loyalty factor of some of these smaller accounts.
Macro influencers with followings between 100,000 and 1,000,000 are a great choice for medium to larger companies. Macro influencers tend to still have good engagement rates, and there is strength in numbers, since they have the potential to reach millions of people with a social media post. This makes macro influencers a valuable asset to an influencer marketing campaign for companies looking to scale their outreach to larger numbers.
Mega influencers who have followings over 1,000,000 are often celebrities. These accounts are valuable brands on their own. Marketing through mega influencers is a great idea for large companies looking to promote their products or services to the masses. However, promotions through mega influencers can be costly, so this type of influencer probably isn’t the best bet for new companies.
No one type of influencer marketing will work best for every company. A company’s size and spending budget can help determine what follower count their ideal influencers will have.
For many companies, micro influencers or macro influencers will be the best fit, since these types of influencers are more affordable while still providing good reach. Micro influencers are trending and increasingly getting more promotional offers from companies because of their affordability and the loyalty of their followers. That said, nano influencer and mega influencer promotions are still effective for the right companies.
Influencer marketing is effective in 2022. It is growing in effectiveness, with more brands than ever recognizing its potential and investing in influencer marketing campaigns. Billions of people have active social media accounts, so it is safe to say that influencer marketing and social media marketing are extremely relevant. If your company has not yet tried influencer marketing, now is the perfect time to start.
Social media influencer marketing statistics also show how effective this form of marketing is. The market for influencer marketing has been growing exponentially in recent years and isn’t expected to slow down now. According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $16.4 billion in 2022.
Along with the industry's size, influencer marketing is also becoming widely used, with research showing that 93% of marketers say they have used influencer marketing as part of their marketing strategy. Such a high percentage of marketers are taking advantage of influencer marketing because of its effectiveness.
An influencer marketing tool is a software that helps brands find and make deals with influencers in their niche or industry. Influencer marketing tools are designed to help make finding and reaching out to influencers easier. They act as a database where you will have all the needed information available at your fingertips, so you can choose influencers who will best represent your brand. Once you begin an influencer marketing campaign, these tools can also track how well each influencer’s promotions are performing, so you can optimize as you go. These tools make influencer marketing easier for both brands and influencers.
Influencer marketing platforms and tools are great for brands who want to begin an influencer marketing campaign. An influencer marketing platform will make the whole process seamless, even if you have little to no experience working with influencers for brand promotion. Influencer marketing software is designed to help you make the best decisions for your personal needs, leading to a high return on investment.
Social media marketing agencies can also take advantage of influencer marketing tools. Rather than having to manage a bunch of influencers for your clients to work with, you can turn to influencer marketing software to make the process much easier. This allows you to find the perfect influencers for each client’s needs and efficiently track and manage the whole process on one platform.
Influencer marketing tools are also helpful for influencers looking for influencer marketing jobs. These tools will help you connect with the right brands in your niche who are promoting quality products and services. Influencers can then track each brand they are working with to see what their audience responds to best.
Lionize AI is an influencer marketing software designed to help with all aspects of the influencer marketing process. Our software makes the entire influencer marketing process easier for both companies and influencers.
Our AI software is very intuitive and easy to use, so you can effortlessly track, manage, and optimize as you go, with detailed data points about how your marketing campaign is going. If you’re looking to begin an influencer marketing campaign, Lionize AI will provide you with everything you need to make it a success.
Influencer marketing is an effective marketing strategy, with its popularity increasing exponentially in recent years. When implemented successfully, influencer marketing can benefit the company, the influencer, and the consumer in many ways. If you’re thinking about starting an influencer marketing campaign, Contact Lionize AI today.
Fill out this form to get in touch with our expert team.