This article will outline what Instagram influencer marketing is, how businesses work with Instagram influencers, and examples of how Instagram marketing has been used successfully.Get Started
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Kickoff the Lionize recruitment process by defining your strategy.
Once your program goes live, Influencers will apply and enter a selection queue available on your dashboard.
As you select your desired partners on a rolling basis, Lionize activates and manages them for you!
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Instagram influencer marketing is a valuable promotional option. Many companies have successfully worked with Instagram influencers to promote their products and services. This article will outline what Instagram influencer marketing is, how businesses work with Instagram influencers, and examples of how Instagram marketing has been used successfully.
Influencer marketing involves companies partnering with social media influencers, bloggers, podcasters, and other people who have a significant online presence and follower base. Influencer marketing is valuable to companies because it helps them promote their products or services in a unique way that is more relatable to consumers.
Instagram influencer marketing involves companies collaborating specifically with Instagram influencers to promote products and services. Instagram provides an excellent opportunity for influencer marketing, since influencer promotional posts on Instagram are affordable while still providing a lot of reach and engagement.
There are tips you can follow to implement an Instagram influencer campaign successfully. The top 5 tips for implementing influencer marketing on Instagram are:
Implementing these tips will lead to more effective influencer campaigns that speak to your target audience.
There are many ways you can improve your Instagram influencer marketing strategy for increased success. The top ways to improve influencer marketing are:
There is always room for improvement in marketing campaigns. These tips will help get your brand on the right track toward successful promotions on Instagram.
Working with Instagram influencers is a valuable way to promote products and services. Businesses and influencers typically work together to find creative ways to promote the brand that will have an impact on the influencer’s audience. When done right, this collaborative effort can make marketing promotions more effective and benefit everyone involved.
Influencer strategies involve businesses creating a plan for how they will use influencer promotions to achieve their goals and get a high return on investment. The typical steps to take to create an effective Instagram influencer strategy are:
If you want additional help creating an Instagram influencer strategy, Lionize’s influencer marketing software can help with each of these steps. Our artificial intelligence software helps you find the right influencers, manage influencer campaigns, analyze data, and optimize promotions to get the results you want to achieve.
Typically, Instagram influencers will try to integrate marketing promotions into their normal content, which makes it feel more natural to consumers. Instagram influencers can promote products by:
Different marketing strategies and posts will create different levels of audience engagement. This means that influencer marketing should be tailored toward the results the company wants to achieve from promotions on Instagram.
Instagram influencer pricing is usually $10 per 1,000 followers for a promotional post. That means if an influencer has 10,000 followers, they would make $100 promoting a brand’s content in one of their posts. However, certain influencers can negotiate higher amounts if they have a highly engaged audience or other special characteristics.
Many companies have seen great results from using Instagram influencer marketing. The following Instagram marketing case studies will outline examples of two popular companies that used Instagram influencer marketing and how they were successful.
Warby Parker is one of the most popular companies in the eyewear industry today. They sell direct-to-consumer glasses that are fashionable and affordable. One of the ways Warby Parker generated brand name recognition and sales is through Instagram influencer marketing.
Warby Parker’s “Wearing Warby” campaign involved the company partnering with seven micro influencers who had already posted on Instagram about Warby Parker glasses organically. The company targeted influencers who already loved their products because they wanted their influencer advertisements to feel genuine.
The campaign involved influencers creating posts where they were wearing Warby Parker glasses while doing everyday activities. Whether it was cooking, painting, or going for a hike, the campaign showcased how the brand’s glasses could fit into all aspects of daily life.
The best part is that this campaign had great results. The results of the campaign were:
This campaign was successful because it felt genuine coming from influencers who had already used the brand and loved it before ever working with Warby Parker. The promotional style also felt more natural than a traditional advertisement, since it involved influencers doing everyday activities that showed how the product could easily fit into someone’s life.
Dyson has become one of the most popular vacuum cleaner companies. One of the ways Dyson wanted to improve their marketing strategy was by showing how Dyson vacuums could help pet owners, specifically how they could clean up pet hair and messes created by pets.
Dyson partnered with five pet influencers on Instagram to generate brand awareness for pet owners. They gave influencers a lot of creative freedom in this campaign, with the one requirement being that posts should be funny while showing how the product could benefit pet owners.
The campaign did end up being a success in generating brand awareness. The results were:
What made this influencer campaign successful was giving influencers creative freedom. The creativity led to posts feeling more natural and innovative than traditional advertisements. In addition, the creative and humorous nature of the posts made them more shareable. People sharing posts with friends created more reach and a higher engagement rate.
Lionize can help you get started with Instagram influencer marketing. Lionize will connect you with the right influencers for your needs, provide automation to manage influencer campaigns, and track data, so you can optimize as you go. You will have everything you need to manage influencer marketing all on one platform. Contact us today to learn more about how Lionize can help you.
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