The Lion's Den

How Do I Reach Out to Micro-Influencers?

Influencer Marketing
Lionize Team
December 23, 2022

When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play a huge role in determining your campaign's success, so it’s vital to understand how to find and reach out to influencers that meet your criteria.

Increasingly, brands are turning toward micro influencers to participate in their influencer marketing campaigns. Working with micro influencers over influencers with larger followings has many benefits, and in this blog, we’ll break down how to reach out to them, so you can launch your own micro influencer marketing campaigns. 

What Are the Best Ways to Find a Micro Influencer? 

It’s common for marketers who have never run influencer campaigns to wonder how to find micro influencers.  If you’re interested in running a campaign on TikTok, for example, you might be curious about how to find micro influencers on TikTok. There are several methods you can use to find micro influencers across major social media platforms, including:

Method #1- Google Search

One way to find micro influencers in your niche is to conduct a Google search with terms like “influencers in [your niche/industry]” or “[your niche/industry] social media personalities.” This method may be somewhat time-consuming as you’ll have to manually comb through all the results, but it can yield some great potential partners for your brand. 

Method #2- Hashtag Search

Another way to find micro influencers for free is to conduct a hashtag search on a given social media platform for hashtags related to your brand’s niche. For example, if you’re trying to find micro influencers on Instagram, you would search Instagram for hashtags you think influencers in your industry might use. 

It may take some trial and error, but this method will likely help you find influencers you wouldn’t be able to find from a Google search alone. 

Method #3- Work With an Influencer Management Agency

If you don’t have the time or inclination to conduct manual searches for micro influencers, there is another option. Perhaps the best answer to the question “How do I find good micro influencers?” is — you let the experts do it for you. 

Influencer management agencies specialize in locating and reaching out to the best influencers for your campaigns, whether that’s micro influencers or mega influencers. Using artificial intelligence, agencies can identify the ideal influencers for you. You give the agency your criteria and the agency returns a list of top candidates that meet that criteria. All you have to do is select the influencers you like best from the list. 

What Is the Best Way to Contact an Influencer? 

Once you put together a list of influencers you’d like to work with, the next step is reaching out to them to ask them to participate in your campaign. The two main ways brands can contact influencers about possible partnerships are through direct messages (DMs) and email.  

Before choosing one of these contact methods, check to see whether the influencer has specified how they prefer to be contacted. Influencers often include a website on their profiles that has details about their brand partnership policies, including how brands should reach out to them about partnerships. 

Email

Email is a tried and true contact method, but how do you write an email to reach out to influencers? If you decide to reach out to potential influencer partners through email, make sure to spend some time crafting the best possible influencer outreach email, including a strong influencer collaboration email subject. 

Some subject lines you can modify for each influencer include:

  • [Influencer name], we’d love to work with you
  • [Influencer name], your followers will love this product
  • [Influencer name], interested in working together?

In the body of the email, keep the message short and to the point. Avoid generic language and display genuine interest in working with the influencer. The goal of these initial outreach emails should be to open a dialogue that eventually leads to a productive partnership. You don’t need to finalize everything immediately. 

Direct Message

Direct messages are generally more casual than emails but are still effective for starting partnerships with influencers. If you’re wondering how to message influencers to promote your product, you can apply the same guidelines for reaching out to influencers’ emails. Personalize the message, keep it short and sweet, and conclude by asking the influencer to get in touch with you if interested in a partnership. 

What Is the Most Effective Way to Approach an Influencer to Collaborate? 

The most effective way to approach an influencer to collaborate is “warm them up” over time rather than cold pitching them. That means engaging with their posts, following their content, and building some familiarity between your brand and the influencer. 

If you use this method, when you finally reach out with a collaboration message to influencers, they’re much more likely to be receptive to your proposal. 

How Lionize Can Help 

Lionize can simplify the process of finding and contacting micro influencers. Our AI-powered platform will find the best influencers for your brand and handle outreach for you. 

Get started with a free demo today! 

Article written by
Lionize Team
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