The Lion's Den

How Many Followers Do You Need to Be an Influencer?

Influencer Marketing
Lionize Team
January 12, 2023

Influencer marketing is a highly effective way for businesses to reach targeted audiences. If you’re looking to get started with influencer marketing, you may be wondering how many followers are needed for someone to be considered an influencer on social media. 

This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different types of influencers can help with brand promotions. Keep reading to learn more. 

How Many Followers Does the Average Influencer Have?

The average influencer has between 5,000 - 20,000 followers, with 47.3% of influencers having follower counts in this range. Most influencers are micro or nano influencers with less than 100,000 followers. 

Nano and micro influencers are becoming more relevant for influencer marketing, with more businesses using influencers with lower follower counts for their promotions. Influencers with fewer than 100,000 followers provide a great opportunity for businesses to promote products to highly engaged audiences.

How Many Followers Do You Need to Be an Influencer?

You don’t need to have a lot of followers to be considered an influencer. Content creators with 1,000 followers or more and high engagement on their posts can be considered influencers. Even if influencers have lower follower counts, they can still be highly effective at promoting a brand’s products or services. 

While many people think of celebrities or big online personalities when they hear the word influencer, these types of influencers are actually much less common, with only 7.16% of all influencers having over 100,000 followers. This makes nano and micro influencers with lower followings much more prevalent in the influencer marketing space. 

What are the Tiers of Influencers By Followers?

Influencers can be ranked in tiers based on follower count. The influencer tiers are:

  • Nano influencers - Between 1,000 - 10,000 followers
  • Micro influencers - Between 10,000 - 100,000 followers
  • Macro influencers - Between 100,000 - 1,000,000 followers
  • Mega influencers - 1,000,000+ followers

Each tier of influencers can be beneficial for influencer marketing. Choosing the right influencers for your needs will depend on your brand, marketing goals, and budget. 

How Much Do Influencers Get Paid Per Post?

Influencers typically get paid based on the number of followers, the amount of engagement they get per post, and the social media platform they use. The next sections will outline estimates for how much influencers get paid for a promotional post at each tier. 

How Much Do Nano Influencers Make?

Nano influencer promotions are usually more affordable, since their posts get less reach. Even though nano influencers get less reach, promoting through them can be a great idea for brands, since these smaller accounts usually have more engagement. Price ranges for a nano influencer promoted post by social media platform are:

  • YouTube: $20 - $200 per video
  • Instagram: $10 - $100 per post
  • TikTok: $25 - $250 per post
  • Facebook: $25 - $250 per post
  • Twitter: $2 - $20 per post

How Much Do Micro Influencers Make?

Micro influencers typically get paid more per promoted post than nano influencers, since they have more reach, but they are still a more affordable option than macro and mega influencers. Micro influencer prices per post are:

  • YouTube: $200 - $2,000 per video
  • Instagram: $100 - $1,000 per post
  • TikTok: $250 - $2,500 per post
  • Facebook: $250 - $2,500 per post
  • Twitter: $20 - $200 per post

How Much Do Macro Influencers Make?

Macro influencers have significantly more reach than nano and micro influencers, so they will get paid more for promotions. Macro influencers provide an option for high reach while still being more affordable than mega influencer promotions. Macro influencer prices per post are:

  • YouTube: $2,000 - $20,000 per video
  • Instagram: $1,000 - $10,000 per post
  • TikTok: $2,500 - $25,000 per post
  • Facebook: $2,500 - $25,000 per post
  • Twitter: $200 - $2,000 per post

How Much Do Mega Influencers Make?

Mega influencers typically get big brand deals to promote products and services to their large audiences. Mega influencer prices per post are:

  • YouTube: $20,000+ per video
  • Instagram: $10,000+ per post
  • TikTok: $25,000+ per post
  • Facebook: $25,000+ per post
  • Twitter: $2,000+ per post

How Do Different Tiers of Influencers Help Brands?

Different tiers of influencers can help brands in different ways. Choosing the right tier of influencer to work with will depend on your marketing goals and objectives. 

  • Nano influencers: Nano influencers are a great option for promotional posts that are highly targeted toward a specific niche. If you run a small business or have a niche product selection, finding nano influencers with highly engaged audiences that match your target market will be a great promotional option. 
  • Micro influencers: Micro influencers provide similar benefits to businesses as nano influencers, since they have more specific niches and are an affordable way for businesses to promote to a specific type of consumer. However, the benefit of paying micro influencers a bit more per post is they get more reach than nano influencers. 
  • Macro influencers: Promoted posts through macro influencers tend to get more reach while still getting good engagement from their followers. This makes macro influencers a great option for brand awareness campaigns, so companies can build name recognition in a specific niche. 
  • Mega influencers: Larger brands with high budgets usually promote through mega influencers. Mega influencers are a great option for brands to get extensive name recognition across major industries. 

It’s important to understand your target audience and what type of influencer would be the best match for your company and brand image when choosing influencers for your campaign. For additional help, an influencer marketing platform like Lionize can be an excellent option to connect with influencers that fit your brand's needs. 

Lionize Matches Brands with the Right Influencers

Lionize uses artificial intelligence to match brands with the right influencers. When you begin an influencer marketing campaign on Lionize, you will go through a step-by-step process that helps our software learn about your company, marketing objectives, and budget to match you with the right influencers. Lionize helps take the hassle out of managing influencer campaigns by streamlining the entire process with automation tools and organized data tracking. To learn more about how Lionize can help you master influencer marketing, contact us today. 

Article written by
Lionize Team
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