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How Much Does It Cost to Hire an Influencer on TikTok?

Influencer Marketing
Lionize Team
January 12, 2023

TikTok is a growing platform that is increasingly useful for digital marketing. Many businesses are beginning to implement TikTok influencer promotions into their digital marketing strategy due to how much engagement posts on the platform get. 

If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire an influencer on TikTok to promote your brand. This article will outline everything you need to know about influencer rates on TikTok and estimated costs per promoted post on the platform. Keep reading to learn more. 

What Are Influencers Making on TikTok in 2022?

There is a lot of earning potential for content creators on TikTok that grow an engaged follower base. Common ways that TikTok influencers make money are through getting paid to promote brands, selling their own merchandise, and audience donations. 

How Much Are Top TikTok Influencers Making in 2022?

To get an idea of what TikTok influencers make in 2022, it can be helpful to know what some of the top content creators on the platform are making. Some high-earning TikTok influencers are:

  • Charli D’Amelio: Charli D’Amelio is one of the most popular influencers on TikTok. It’s estimated that she earns 17.5 million dollars annually from a combination of brand partnerships, selling her own merch, and her mini TV series. The top brands she has done promotions for on TikTok are Dunkin’ Donuts, Hollister, and EOS Cosmetics. 
  • Addison Rae: Addison Rae is another popular content creator on TikTok. It’s estimated that she makes 8.5 million dollars annually from brand partnerships, her makeup line, and acting roles in commercials and TV shows. The top brands she has promoted on TikTok are American Eagle and Fashion Nova. 
  • Josh Richards: Josh Richards is one of the highest-earning TikTok influencers, making an estimated 5 million dollars each year. He earns money from high-paying brand promotions and his own businesses. The top brands he’s promoted on TikTok are Reebok and HouseParty. 

For many top influencers, brand promotions and sponsorships are one of their biggest income sources. Influencer marketing is an excellent way for influencers on TikTok to monetize their content while introducing their audience to brands that sell quality products or services. 

How Much Are Nano and Micro Influencers on TikTok Making in 2022?

Nano and micro influencers can be a more cost-effective option for businesses to promote their brand in 2022. Many companies are beginning to realize that promoting through Micro and nano influencers is a good strategy to reach niche audiences that are highly engaged on social platforms. 

Nano influencers (1K-10K followers) on TikTok can typically make up to $250 per promoted post, which provides some good additional income if they partner with a brand long-term. Micro influencers (10K-100K followers) can make up to $2,500 per promoted post, which is a great way for these creators to monetize their content, even if they just do a couple of promoted posts each month. 

How Do You Determine Influencer Rate?

Many aspects must be considered when determining influencer rates for promotional posts. Some of the main things that determine influencer rate are:

  • Audience size: Many influencers are paid based on follower count. More followers lead to increased reach on posts, making influencers with large audiences demand more money to promote brands. However, influencers with smaller audiences can also be effective for influencer marketing by providing a more cost-effective option. 
  • Engagement rate: Influencers with higher engagement may be able to demand better rates for influencer promotions. Engagement rate provides an excellent opportunity for content creators with fewer followers in highly-engaged niches to make good earnings from promotions. 
  • Performance-based contracts: Some influencer marketing contracts will be performance-based, where influencers get paid a commission percentage for sales their posts can generate. Performance-based contracts can give influencers more earning potential if their posts perform well. 
  • Niche: Influencers in niches that sell high-priced products or products that are very specific to a certain audience may be able to negotiate better rates from promotional posts. Many companies are willing to pay more for influencers that create specific content that aligns with their company values and niche. 

Each of these factors can affect how much influencers are paid for promotions. As a result, knowing how much you should pay influencers and how to budget for influencer marketing campaigns can be confusing. If you’re unsure where to start with budgeting for influencer marketing, Lionize can help.

How Much Does it Cost to Hire an Influencer on TikTok?

If you’re planning an influencer marketing strategy, it can be a good idea to estimate how much it will cost to hire an influencer for promotional posts. The next sections will provide estimates on cost-per-post based on follower counts and typical commission rates for TikTok influencers. 

How Much Do TikTok Influencers Charge Per Post?

For TikTok influencers, the typical cost-per-post based on follower count is:

  • Nano influencers (1,000-10,000 followers): $25 - $250 per post
  • Micro influencers (10,000-100,000 followers): $250 - $2,500 per post
  • Macro influencers (100,000-1,000,000 followers): $2,500 - $25,000 per post
  • Mega influencers (1,000,000+ followers): $25,000+ per post

TikTok Influencer Commission Rates

Typical commission rates for TikTok influencer marketing range from 10-20% of sales generated from a promoted post. However, this number can vary based on the product being sold, the company’s goals, and if the influencer gets any guaranteed payment upfront in addition to the commission. 

How Lionize Can Help You with Your Influencer Marketing Strategy

Lionize is an influencer marketing platform that can help you with every aspect of your influencer marketing campaigns. Lionize makes setting up and managing influencer campaigns easy by helping you find the right influencers to work with, automating parts of the influencer management process, tracking data, and providing recommendations to optimize influencer campaigns. 

You don’t have to be experienced with influencer marketing to use Lionize’s platform. Getting started with Lionize is a simple step-by-step process that guides you through each aspect of creating an influencer marketing strategy. Having Lionize on your side means you can rest assured that you are making the right decisions for your influencer marketing campaigns. 

For more information about how Lionize can help you, contact us today.

Article written by
Lionize Team
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