When you’re developing an influencer marketing strategy, one of the most difficult steps can be coming up with creative content ideas to use in your campaign.
You want your campaign to include content that will stand out from the millions of other posts published each day. For your target audience to stop and pay attention to posts about your brand, they need to be creative and engaging. So, how do you come up with ideas?
There’s no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Let’s break them down.
Brands use influencer marketing to tap into influencers’ audiences and promote their products or services.
The basic premise behind influencer marketing is that influencers can effectively market products and services to their followers. But what is an influencer?
Influencers are social media content creators who build audiences of people who engage with their content and trust their opinions. By collaborating with influencers, brands can gain access to their audiences and affect consumer behavior.
Social media influencer marketing is about more than simply finding someone who has a large following and paying them to say positive things about your brand, though. To get the most out of influencer marketing, brands need to carefully select the best influencers for their specific campaign and come up with strong content ideas for social media.
Keep in mind that there are several types of influencer marketing campaigns including:
Between these types of influencer marketing campaigns and all the various social media platforms you can use, there’s no limit to the different campaigns you can come up with.
Regardless of what platform(s) you’re using in your influencer marketing campaign, you need to come up with fresh content ideas. Otherwise, your intended audiences will probably scroll right past your sponsored posts, and your campaign won’t be as successful as it could have been.
Take Instagram as an example. Instagram is by far the most popular social media platform for influencer marketing, which means your Instagram campaigns will have plenty of competition. Finding a way to stand out is key.
When you’re trying to come up with content ideas for Instagram, start by asking yourself what kind of content formats you want to use. The content formats currently available on Instagram are:
Knowing what content formats you want the influencers on your campaign to use will help guide your content ideas. A good next step is to start drafting a content topics list containing topics that you might ask the influencers to cover.
If you get stuck and can’t come up with influencer content ideas, don’t be afraid to hop on Instagram to look at some influencer content examples for inspiration. You can specifically look at the content that influencers you’d like to work with are producing.
Think about the kind of content that your target audience would respond to and want to engage with. Your brand voice and tone will likely play a central role in determining what content ideas work best for your brand. Also, consider what content works best on social media and tends to get high engagement rates. Examples include:
These content types won’t all apply to your influencer marketing campaigns, but it’s still important to understand what prompts engagement.
If you try your best to come up with content ideas for your campaign and don’t make any progress, you may consider turning to a content idea generator.
So what is a content idea generator?
Content idea generators — sometimes also known as AI content idea generators — are online tools that help you come up with possible content topics for your brand. Typically, you can select your brand’s niche to get more specific recommendations. You may also be able to enter different search terms to vary your results.
You can find many different generators online, including a content idea generator for Instagram and a content idea generator for TikTok. They do work, but bear in mind that the suggestions from these generators are often fairly generic. Consider using a content idea generator as a jumping-off point for coming up with your own, more unique ideas.
There’s an even simpler way than using content idea generators to come up with your influencer marketing ideas — turn to the experts.
Lionize’s influencer marketing platform can help you find influencers to work with, contact them, plan campaigns, track campaign success, and more. Book a discovery call today to learn more about how we can help your company tackle influencer marketing.