Launching an influencer marketing campaign is intimidating. It’s helpful to have someone experienced and knowledgeable on your side to help the campaign succeed. Luckily, that’s exactly what influencer marketing agencies do.
Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for finding a top influencer agency. But first, what is an influencer marketing agency?
What Is an Influencer Marketing Agency?
An influencer marketing agency is a company that helps brands run influencer marketing campaigns. They come in all shapes and sizes, but the goal of an influencer marketing agency is primarily to facilitate the relationship between brands and influencers.
The process of running an influencer marketing campaign involves several time-intensive steps that can be difficult for brands to handle in-house. Influencer marketing agencies solve that problem by taking on the task of managing campaigns for brands.
Specifically, influencer marketing agencies often handle the following responsibilities:
- Finding and vetting influencers to create a network of potential influencer partners for brands.
- Developing a custom influencer marketing strategy for each brand.
- Proposing specific influencers that meet each brand’s campaign needs.
- Managing the influencers that get selected for the campaign.
- Reporting the results of the campaign.
- Paying and reactivating the influencers for future campaigns (if necessary).
When brand marketers work with top influencer marketing agencies, they get the peace of mind of knowing that their influencer campaigns will be as successful as possible.
How Much Does It Cost to Hire an Influencer Marketing Agency?
Brands do need to pay a fee to work with influencer marketing agencies. The amount that influencer marketing agencies charge for their services varies widely, though, so it’s hard to estimate how much you will need to pay.
If you want to know how much a specific influencer marketing agency would charge to run your influencer marketing campaign, reach out for an estimate. It’s a good idea to get estimates from a few different agencies so you can compare them.
What Are the Top Influencer Marketing Agencies?
While there are many different influencer marketing agencies out there, some stand out from the rest. There are several possible answers to “Who is the best influencer marketing company?” Each has its pros and, to a lesser extent, cons.
To help you in your search, here’s a list of some of the top influencer agencies:
Based in Toronto and New York City, Viral Nation acts as both an influencer marketing agency and a talent agency for influencers. Viral Nation connects brands with suitable influencers for each brand’s influencer campaigns and helps run the campaigns.
HireInfluence is another acclaimed influencer marketing agency. They work with top social media influencers across 12 different countries and several industries to ensure brands can find the best influencers for their influencer campaigns.
NeoReach offers an influencer platform but is also a full-service influencer marketing agency. Brands use NeoReach to help negotiate contracts with influencers, find the right influencers for their campaigns, and maintain ongoing relationships with influencers.
Fanbutes is a social media and influencer marketing agency focused on helping brands connect with Gen Z through influencer sponsorships. More than 500 brands and 5,000 influencers have worked with fanbytes so far.
Los Angeles-based influencer marketing agency Vampped has cultivated relationships with a variety of online influencers across multiple channels. Vampped is known for Instagram and Youtube influencer campaigns.
Lionize is one of the top influencer marketing agencies in the world. As a cutting-edge software platform, Lionize makes it easy for marketers to run successful influencer campaigns with much less effort.
How Lionize Stands Out
Lionize is an influencer marketing agency for small businesses and large enterprises alike. Whether you have already run many successful influencer marketing campaigns before and just want to save some time or are getting ready to launch your first-ever campaign, Lionize is here for you.
Lionize’s goal is simple — to make running a large-scale influencer marketing program as easy as possible for brands. The team at Lionize wants you to have a hassle-free experience during your campaigns.
The true power of Lionize’s platform comes from the expertise and experience of the Lionize management team. Many come from an agency background and some even were (or still are) influencers themselves. Those hands-on insights inform everything Lionize does. When you pair that with machine learning, data science, and the very best in automation, you have an unbeatable influencer marketing agency.
Lionize makes it possible to run a top-notch influencer marketing campaign without knowing the ins and outs of influencer marketing yourself. Your dedicated Account Manager from Lionize will help develop your initial strategy and be by your side for the rest of your campaign.
To see Lionize in action, schedule a free demo today.