The Lion's Den

Influencer Marketing News

Influencer Marketing
Lionize Team
January 11, 2023

Social media platforms and influencer marketing strategies are always changing. Marketers can often find it difficult to keep up with all the changes that happen on a day-to-day basis. If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep reading to learn more. 

Where to Keep up with Influencer Marketing News

Many great resources are available to keep up with influencer marketing news and the latest trends. Some of the top websites for influencer marketing news are:

  • Influencer Marketing Hub: Influencer Marketing Hub has a lot of information about the latest influencer marketing news, trends, statistics, and case studies. 
  • AdWeek: AdWeek provides a lot of news sources about topics related to marketing. AdWeek’s website has an “Influencers and Creators” section where you can see some of the latest news about influencer marketing and content creators. 
  • Marketing Week: Marketing Week is a blog dedicated to marketing-related news. Their website also has an influencer marketing section for topics related to influencer marketing, the latest news, and trends. 
  • Lionize: We cover many topics about influencer marketing here on our blog at Lionize. If you’re looking to stay up to date with influencer trends and learn how to effectively implement an influencer marketing strategy, we have you covered.

Keeping up with influencer marketing news and trends is essential to the success of social media marketing campaigns. Along with news about influencer marketing, many marketers will also want to stay up to date with social media marketing news. 

Where to Keep up with Social Media Marketing News

The top blogs and websites for influencer marketing news all cover topics related to social media news, trends, and marketing strategies as well. However, if you would like to get news that is more specific to social media marketing as a whole, there are some specific resources that will help. Some of the top social media marketing news sources are:

  • Social Media Today: Social Media Today’s website is frequently updated with the latest news in the social media marketing industry with predictions, the newest marketing strategies, and information about changes in consumer behavior on social media. 
  • Marketing Dive: Marketing Dive is another website with a social media news section. News on Marketing Dive consists of how top brands are using social media marketing campaigns, changes to social media platforms, and top trends in the industry. 
  • Search Engine Journal: Search Engine Journal has a social media news section that is updated frequently every day of the week. Their content covers changes to top social media platforms, social media tips, and top social media trends. 

You can probably tell that there’s a lot of news to be covered in the world of social media. Things are always evolving and changing in the social media marketing industry, so staying on top of the latest trends is important. If you want to follow current trends and strategies for platforms like Instagram and TikTok, the next sections will help you out.

How to Keep up with Instagram Influencer Marketing News

Instagram is a platform that is constantly evolving. With so many different ways to post content on the platform through photos, videos, reels, and stories, there are constant updates to the Instagram algorithm that affect the performance of Instagram posts. The best ways for marketers to stay up to date with Instagram marketing news are:

  • Check the Explore page: An excellent way to see what content is performing well and trending on Instagram is to keep tabs on the “Explore” page. The explore page is constantly updated with trending content that is relevant to your viewing history, so many of the posts will likely apply to topics in your industry.
  • Follow relevant hashtags: Similar to checking the Explore page, following relevant hashtags for industry-specific topics will help you keep up with Instagram news and see the top trends in your company’s industry. This will help you create relevant content for influencer marketing campaigns. 
  • Subscribe to blogs, podcasts, and newsletters: Subscribing to different types of content that cover social media and Instagram news will help you stay up to date with what’s happening on the platform. 
  • Use an influencer marketing platform: An influencer marketing platform like Lionize will help you create Instagram influencer campaigns that use relevant trends. At Lionize, we're always keeping up with what is happening in the industry to ensure you have success with setting up and running influencer marketing campaigns.

Taking each of these steps will help you create relevant and engaging content based on the latest Instagram trends for your next campaign.  

How to Keep up with Popular Trends with TikTok Influencers

TikTok is another social media platform that is constantly changing. Since it is a newer platform on the rise, it should be expected that many changes and new trends will pop up in the coming years. Many resources are available to help you keep up with it all. Some of the best ways to keep up with TikTok trends are:

  • Check the For You page: TikTok’s “For You” page is similar to the Instagram Explore page. The For You page will show you trending content that is relevant to your viewing history. This will likely show you many of the latest trends and top posts in your industry, so you can apply them to influencer campaigns. 
  • Search for relevant hashtags and content: Searching for relevant hashtags and content that is specific to your industry will also help you learn about the latest trends. You can apply these trends when planning your next TikTok influencer campaign to ensure your promotions are engaging. 
  • Social media/TikTok marketing content: Following relevant content like blogs, newsletters, and podcasts that cover topics on social media marketing or TikTok marketing will be a valuable resource to stay on top of the latest trends. 

Along with staying on top of the latest trends with Instagram, Lionize also keeps up with news and trends on other top social media platforms like TikTok, Facebook, Twitter, and YouTube. When you use our influencer marketing platform, you can be sure that we’ve done our research to make our platform as effective as possible for your influencer marketing needs. 

Let Lionize Help You with Influencer Marketing Today

Lionize is an influencer marketing platform that helps influencers and brands connect and collaborate on marketing promotions. Along with providing valuable connections, Lionize will also help you manage influencers across social media platforms in one place, automate parts of the influencer marketing process, and track data about how promoted posts perform. 

If you think Lionize sounds like a good option for your business, book a Discovery Call with us for more information about how to get started.

Article written by
Lionize Team
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