Influencer marketing has risen in popularity in recent years. This has made the need for influencer marketing hubs that help find influencers to work with and set up an influencer strategy more important than ever. If you’re looking for an influencer marketing hub, Lionize may be a great option for your needs.
This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. Keep reading to learn more.
Why Is Influencer Marketing so Important?
Influencer marketing is very important, which is why many businesses are implementing it into their marketing strategy. Billions of people worldwide are active social media users. It’s estimated that the average person spends 147 minutes each day on social media, posting, talking to friends, and interacting with content from their favorite influencers.
With so much social media usage, it’s no wonder that promoting through social media influencers is so effective. Influencer marketing is different from traditional social media advertising. Influencers can help promote a brand’s content in a more natural and engaging way. This makes it more likely that consumers will follow a call to action from an influencer’s promoted post.
Is Influencer Marketing Actually Effective?
Influencer marketing statistics show that it is highly effective. The average return on investment (ROI) for influencer marketing is $5.78 for every $1 spent. This outperforms the average ROI of traditional social media marketing quite a bit. Traditional social media ads have an estimated ROI of between $2-3 for every $1 spent.
Why Is Influencer Marketing More Effective than Traditional Social Media Marketing?
Influencer marketing performs better than traditional social media ads because of consumers' relationships with their favorite influencers. Influencers can be a big part of people’s lives, since they may spend a significant part of their day watching and interacting with their content.
In addition, influencers who interact with their audience through comments, messages, and engaging content create a deeper connection than most branded content can have. People often follow influencers because they are like themselves or the type of person they look up to or want to become. This makes influencer content more relatable.
Since influencers aren’t part of the company whose products they promote, consumers often see influencer ads as more trustworthy. Research on social media influencer marketing has found that 63% of consumers say they trust what influencers say about a brand’s products or services much more than what companies say about themselves.
What Is a Social Media Influencer Strategy?
A social media influencer strategy is how companies plan for influencer marketing campaigns. Influencer strategies typically consist of:
- Setting goals for an influencer campaign.
- Researching your target audience.
- Choosing a social media platform to promote on.
- Finding the right influencers to collaborate with.
- Tracking data from influencer promotions.
- Optimizing as you go.
Each of these steps is important for setting up an effective influencer campaign. While this can seem intimidating for those who are new to influencer marketing, it doesn’t have to be. Tools such as an influencer marketing hub can help make this process much easier.
What Is an Influencer Marketing Hub?
An influencer marketing hub is a platform that helps brands connect with influencers that are the right fit for their marketing campaign. With so many users on social media platforms, it isn’t easy to sort through and find the right influencers for collaborations.
On top of that, accounts with fake followers or poor metrics can hurt the success of influencer marketing campaigns. This is where an influencer marketing hub can help streamline the process.
An influencer hub will help you connect with the right influencers for your needs that are verified for credibility. This means you can easily connect with the right influencers while knowing they have good engagement rates and an authentic audience.
Why Are Influencer Marketing Hubs Important for Influencer Marketing?
Along with helping you connect with the right content creators, influencer marketing hubs can also have many other benefits that make them important for influencer marketing. Reasons why influencer marketing hubs are important are:
- Make influencer marketing easy: Managing all the aspects of an influencer marketing campaign can be very demanding. Marketers or business owners who have a lot of tasks to manage can get overwhelmed by all of this. However, influencer marketing hubs set up an easy process to find influencers, start campaigns, and track data in one place.
- Make use of influencer metrics: Those who are new to influencer marketing may not understand all the metrics and data points that can be tracked from influencer promotions. Influencer hubs help with this by making sense of metrics and outlining ones that are important for marketers to know for their campaigns.
- Manage influencers effectively: Working with many influencers at a time or across different social platforms can make it hard to manage communication and set up guidelines. Influencer hubs can help organize everything on a single platform where you can communicate with influencers, manage schedules, and collaborate on new content.
- Optimize campaigns: Influencer marketing hubs make optimizing your influencer campaigns easy by giving you the information and steps you need to know to run your campaign effectively. This helps ensure you take the right actions for your company's needs.
These aspects are essential to companies that want to run an effective influencer marketing campaign. If you’re looking for an influencer marketing hub to use, Lionize is an excellent option.
Could Lionize be the Best New Influencer Marketing Hub of 2022?
Lionize is an influencer marketing hub that will help you find the right influencers, optimize your influencer marketing strategy, track data, and more all on an easy-to-use platform. Lionize could be the best new influencer hub of 2022 due to many aspects that stand out from other options. Features that make Lionize stand out are:
- Lionize provides automation options that are superior to competitors. Lionize’s artificial intelligence software can automate many things, including outreach, notifying influencers when to post, sending you automatic updates when something important happens with your campaign, and automatically sending payments to influencers.
- Lionize makes it easy to find the right influencers through a simple step-by-step process that learns about your business and marketing goals and filters through a database of influencers for you.
- Data tracking is made easy through Lionize on an organized platform that will show you the exact information you need to know.
- Lionize’s AI software will give you recommendations on how you can adjust your influencer strategy to be more effective.
All these features make Lionize stand out and a much more user-friendly way to get started with influencer marketing than other options available.
If you think Lionize sounds like a good fit for your business, book a Discovery Call to learn how to get started.