The Lion's Den

TLD: Level Up Your Influencer Campaigns

The Lion's Den
Emma Garrett
October 19, 2022
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It's 2022, and it's no news that influencer marketing is one of the most important strategic roles that marketing is involved in. With more and more brands moving their operations online, it makes sense to use those platforms, such as Instagram, to their fullest potential.

When it comes to its customer base and how it is used to engage with others and purchase online, Instagram stands out to online marketers. Instagram's decision-makers design their platform with consumer engagement in mind, understanding that customers value social interactions as the most effective approach to inspire and influence their next purchase. Therefore, if one of your goals is to improve your influencer marketing campaigns, then here are 5 tips that can help you.

Tip 1: Assess/audit your Influencers campaign stage

The first cue to leveling up your campaign is knowing where you are at the moment. What stage is your campaign? Is it at the beginner stage —you just enlisted a few influencers and are beginning to get a sense of what it’s like to work with influencers? Or are you at the intermediate phase where your mechanisms for assessing and reporting influencer campaigns are well-defined? Or the advanced stage? The advanced stage is where you have fully incorporated influencer programs that have an impact on every aspect of your marketing strategy.

At this phase, you can successfully collaborate with Instagram Influencers to create new projects or spend extensively in cutting-edge strategies like whitelisting and dark posting. Assessing your current stage also includes auditing the progress so far; going back to your instagrams marketing objectives, KPIs, and the ROI. Decide where your present program stands and what your brand's future actions are so you can know how to improve.


Tip 2: Take advantage of the new collaborative feature

There's no assurance that all advertisers will like Instagram's new function. The collab function is an exception to the rule, since it may be used to improve the effect of user partnerships and reach out to bigger audiences more directly.

When using the collab feature, each collaborator is displayed as a co-author of a single post, with the opportunity to immediately share the same material. To promote cooperation, instead of having two different posts, the feature allows each author to have identical information in their feed, replete with the same comments and likes.

As a result, you'll have an unbroken road to your collaborator's following, visibility, as well as a boost in credibility through affiliation. Influencer collaborations, brand partnerships, and special announcements are just a few of the instant use cases.

Tip 3: Experiment with the different content types and cross-platform promotion

You'll rapidly uncover new ways to engage with audiences if you set aside a piece of your budget to experiment with different content kinds and cooperate with your top influencers for testing reasons. Instagram offers a variety of graphic uploading options, including:
- Posts with images (standard)
- Instagram TV (long-form known as IGTV)
- The latest favorite, Reels (short-form videos)
- Stories
- Event in real time (IG Live), etc
You may promote your greatest Instagram posts or adapt influencer material for Instagram Ads using Facebook Ads Manager.

Your Instagram influencer marketing strategy may also be used to branch out into new platforms. If one of your top performers is also active on other social media platforms, collaborate with that creator to start advertising your business on that platform.


Tips 4: Encourage creating more user-generated content

In the same approach that influencers may help your organization build credibility, user-generated material, or UGC, can. UGC delivers a similar result as an influencer post when you ask a collaborator who is aligned with your target market to provide you with content that appears more natural than traditional advertising.

Any user-generated content (UGC) is a great way to validate your Instagram profile. Genuine individuals using your goods or services in real settings may engage consumers deeper than a traditional advertisement. Brand ambassador programs, for example, may be a wonderful method to develop constant, high-quality UGC that can be used regularly.


Tip 5: Leverage your best influencer relationships

There's practically no limit to how helpful your creators can be during the campaign planning phase when you have a solid relationship with them. Consider asking your greatest Instagram influencers how to improve your current efforts in addition to asking for help brainstorming new campaign ideas. The more meaningful comments you receive, the more effective your program will become.


Tip 6: Leverage your best influencer relationships

Consumers are becoming increasingly savvy when it comes to advertising, and Instagram influencer marketing is no exception. Brands and influencers will need to go outside the box to generate highly interactive marketing campaigns as the sector becomes more consolidated. In following these tips you can help boost your Instagram Influencer marketing strategy.

Have questions about how to improve your campaigns? Fill out the form below and let us know! We're here to help. 

Article written by
Emma Garrett
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