The Lion's Den

What Does an Influencer Marketing Specialist Do?

Influencer Marketing
Lionize Team
December 2, 2022

The rise of marketing through social media has made influencer marketing more popular than ever.

Influencer marketing focuses on identifying and leveraging relationships with influencer marketers, in order to reach their audiences. These influencers could be bloggers, social media personalities, or even celebrities. The commonality between them is that their audiences trust them and their opinions.

So, what does an influencer marketing specialist do differently from a traditional marketing specialist?

An influencer specialist works with social media influencers to promote client products and services and creates effective campaigns to reach target audiences.

If this is a role that interests you, read on to learn the answers to the follow questions:

●       What skills are needed for influencer marketing?

●       How much do influencer marketers get paid?

●       What goes into drawing up an influencer marketing specialist job description?

●       What are the top 5 tips for implementing influencer marketing?

 

What Skills Are Needed for Influencer Marketing?

An aspiring influencer marketing specialist should have the following skills:

Good Communication

Being a great communicator is essential, since the role involves coordinating with other members of the marketing team as well as influencers. Clear and concise communication will help you accurately convey a brand’s values and ethos to the influencer partner.

It is also important to brush up on your written communication skills, as the role requires sending out briefs, outreach emails, checklists, campaign guidelines, and more.

Relationship Building

Another crucial skill is building and maintaining positive relationships with influencers and/or their managers. Relationship building also requires a proactive approach to keeping in touch, such as sending out regular emails and messages and supporting initiatives.

Business Development

Business development is key to growing your brand, and it will entail constantly looking for new opportunities on social media and finding influencers who match a brand’s philosophy. 

Social Media Marketing

The skills needed for social media marketing are very similar to those required in influencer marketing, namely:

●       A deep understanding of all relevant social media channels.

●       Knowing how to optimize campaigns for the best outcomes.

●       Understanding the latest trends and how they can help you reach and convert your target audience.

Technical Skills

Being digital savvy is critical for an influencer marketer. This includes knowing how to use analytical tools, influencer marketing software, and project management tools. Knowing how to navigate social media sites effectively is a given.  

How Much Do Influencer Marketers Get Paid?

Several factors impact the salary of an influencer marketer. These include education, experience, and location of the job. According to a survey by the Bureau of Labor Statistics and the National Compensation Survey, on average, an influencer marketing specialist salary can be broken down as follows:

●       Entry level- $43,000

●       1-4 years of experience- $55,000

●       5-9 years of experience- $72,000

●       10-19 years of experience- $92,000 and above

These are just average figures. Given the exponential growth in influencer marketing (more than $13 billion in 2021 alone), and with an average of $5.7 ROI on every single dollar spent, the demand for specialist marketers is set to grow even more. In fact, brands are expected to spend $15 billion on influencer marketing during 2022 alone.

Key Points in an Influencer Marketing Job Description

The main requirements in a typical influencer marketing job description include:

  1. Collaborating with marketing managers to develop marketing strategies that align with business objectives.
  2. Identifying and collaborating with potential influencers.
  3. Identifying target audiences based on research, demographics, and other data.
  4. Content creation that resonates with target audiences.
  5. Planning and executing promotional activities to engage audiences.
  6. Employing data analytics to measure campaign effectiveness.
  7. Creating and fostering long-term relationships with influencers.

5 Tips for Implementing Influencer Marketing Effectively

So here you are, in the role of your dreams, skills honed, and social media networking on point. What more do you need to be successful at influencer marketing? Here are 5 tips that can help any influencer marketer excel in the role.

Authentic Content

Whether your influencer has 1,000 or 10,000 followers, they have developed a reputation as the go-to source for a topic. Influencers provide answers, and people trust their opinions. Influencer marketing capitalizes on this authentic connection that influencers have with their audience.

As an influencer marketer, you should stay authentic to your influencer’s voice and content direction. Anything that comes across as forced could affect their bond with the audience, potentially harming your brand’s image in the process.

Long-Term Relationships

Don't think of influencer-led campaigns as one-off projects. Think of how you can work together long-term, giving your brand more exposure and building trust with your target audience.

Use Analytical tools

Effectiveness has to be measured. Using specific influencer marketing and social media tools can give you a comprehensive overview of your campaigns while simplifying the tracking process. 

Try Micro-influencers

Value can be created and driven by influencers with smaller audiences. You don’t need to focus only on big names. In fact, micro influencers have some of the most engaged audiences because people tend to feel more connected to influencers with smaller followings. 

Finally, it's important that audiences know the content they are seeing is sponsored. Use clear hashtags to denote paid/sponsored content. This is important for legal reasons and also to maintain a trustworthy relationship between the influencer and the audience. 

How Lionize AI Can Help

At Lionize AI, we make the influencer marketing process easier and more successful for brands, marketers, and influencers alike. Our technology matches brands with the right influencers for their product or service. We also vet brands, ensuring that the influencers we work with are only matched with reputable products. If you’re interested in learning more about our technology as a brand, a marketer, or an influencer, contact us today. We would love to answer your questions.

Article written by
Lionize Team
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