Influencer marketing is more popular than ever, and Instagram is the number one social media platform for influencer marketing.
Brands who want to take advantage of the power of Instagram influencer marketing often don’t know where to start, though. Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency.
Let’s break down what an Instagram influencer marketing agency does.
What Does an Instagram Influencer Marketing Agency Do?
Influencer marketing agencies are companies that connect brands with influencers who can promote their products or services. They also:
- Help brands decide what types of influencer marketing campaigns to run.
- Develop successful influencer marketing strategies.
- Manage campaigns and the influencers participating in them.
- Report results of the influencer marketing campaigns back to the brands.
Instagram influencer marketing agencies do all these same things, just exclusively for Instagram marketing campaigns. The advantage of working with an Instagram influencer marketing agency is knowing that the agency has specialized knowledge in making Instagram campaigns succeed.
How Does Instagram Influencer Marketing Help Brands?
Instagram influencer marketing can help brands in several key ways. If you’re interested in Instagram influencer marketing, here are some ways it could benefit your brand:
Connect with Your Consumer Base
Instagram influencers have cultivated strong relationships with their audiences. By working with these influencers, you can take advantage of that relationship to directly connect with your consumer base. The influencers create content that resonates with your target audiences, and you get the chance to share your message with them.
Traditional advertising isn’t always authentic and credible to your audiences. Instagram influencer posts, on the other hand, often feel very credible. In fact, 37% of consumers trust influencers more than brands. More than half of consumers trust what influencers say about brands more than what those brands say about themselves. These stats show that using Instagram influencer marketing is a better way to increase your brand’s credibility compared to traditional advertising.
Start a Conversation
If you want to increase brand awareness and get people talking about your products, influencer marketing is a great way to do it. A single post from an Instagram influencer can make new consumers aware of your brand and get them to engage with your message.
Whether you work with an influencer marketing platform or connect with an influencer marketing agency for small businesses, Instagram influencer marketing has the potential to take your brand to the next level.
How Much Does Instagram Influencer Marketing Cost?
A common question from brands exploring Instagram influencer marketing is — how much do Instagram influencers charge?
The truth is that there’s no simple answer to this question. Instagram influencers can charge a wide variety of rates for sponsored posts, depending on several factors. To get an idea of what an Instagram influencer would charge for sponsored content, you need to answer the following questions:
- How many followers do they have?
- How high is their engagement rate?
- How long would your campaign/engagement with the influencer be?
- What kind of content are you asking the influencer to produce?
- Do you want an exclusive agreement with the influencer?
Factors like follower count and exclusivity can have a huge effect on the rate your brand will pay for Instagram influencer marketing. As a general guide, you can expect Instagram influencers to charge:
- Nano influencers (influencers with 1,000 to 10,000 followers) - Between $10 and $100 per post
- Micro influencers (10,000 to 100,000 followers) - Between $100 and $500 per post
- Macro influencers (100,000 to one million followers) - Between $5,000 and $10,000 per post
- Mega influencers (more than one million followers) - $10,000 or more per post
Brands also want to know — how much do influencer marketing agencies charge? As with sponsored posts from influencers, the costs of hiring an influencer marketing agency are hard to predict. The best way to get an idea of what influencer marketing agencies would charge your brand is to reach out for estimates from several strong candidates. Just don’t forget to include the agency fees in your overall influencer marketing budget.
Launch Your Instagram Influencer Marketing Strategy With Lionize
Your brand doesn’t have to tackle Instagram influencer marketing alone. Lionize’s artificial intelligence software simplifies Instagram influencer campaigns. It easily finds influencers who are the perfect fit for your niche and connects you with them. It also helps you track results and automates time-consuming tasks, such as paying an influencer once a campaign is done.
Lionize makes Instagram influencer marketing simple. See what we can do for your brand with a free demo.