TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in their marketing strategies. More and more brands are marketing on the platform and connecting with its one billion active users.
In this guide, we’ll discuss the techniques you can use to get the most out of TikTok influencer marketing and how it can benefit your business.
How to Effectively Use TikTok as a Marketing Strategy
Like many other social media platforms, TikTok offers brands several ways to use the site as part of their broader marketing strategies to boost engagement and sales. You can launch paid ad campaigns on the app, pursue organic growth through your brand’s page, or partner with TikTok influencers to promote your brand’s products or services.
But before you do any of those things, you will probably want to know why TikTok is good for marketing.
Why Is TikTok a Good Marketing Strategy?
TikTok has two distinct advantages over other popular social media sites when it comes to marketing. First, the app’s interface is made to keep users on the app as long as possible, and it’s very effective at doing so. The average user spends 95 minutes per day on the app, which is more than the average time spent on Snapchat, Twitter, Facebook, or Instagram.
Second, the TikTok algorithm prioritizes content from creators that the users haven’t seen before. This makes it easier to build a following, boost brand engagement, and even go viral on the platform.
Creating a TikTok Marketing Strategy for Your Brand
To take advantage of the unique qualities of TikTok and start using the platform for marketing, you will need to put together a TikTok growth strategy. You can use a TikTok marketing strategy template, but make sure you hit all the following points:
- Determine your goals.
You should approach your TikTok marketing efforts with clear goals of what you want to accomplish. Is it building brand awareness? Reaching new target audiences? Increasing traffic to your website? Whatever your goals are, let them shape your brand’s TikTok marketing strategy.
- Consider partnering with TikTok influencers.
Influencer marketing is huge on TikTok, and partnering with TikTok influencers can be a great way to get the most out of the platform. TikTok influencers will be able to create entertaining, engaging videos that bring your brand message straight to your target audiences.
- Stay on top of TikTok trends.
Hopping on current trends is one of the best ways for brands to go viral on TikTok and get their products or services in front of more eyes. Part of your brand’s TikTok marketing strategy should be finding a way to incorporate trends into your organic content on the platform.
- Engage with your audience.
It’s not enough to simply post a great video to your brand’s TikTok page and wait for it to take off. You should take the time to make meaningful comments on videos to start conversations with your audience. Don’t limit your comments to your own videos, either. Comments on other content on the site can help drive customers back to your page.
- Post regularly.
The TikTok algorithm rewards you for frequently posting videos to your account. Plan to post frequently if you want to gain as many followers as possible. A good guideline is posting one to three times per day.
How Has TikTok Impacted Digital Marketing?
TikTok was released in September 2016, and ever since then, it has had a significant effect on digital marketing. Almost 75% of TikTok users are under the age of 35, which makes the app the perfect place for brands to connect with younger audiences.
The app is built around fast-paced, short-form video content, something that other social media platforms have sought to emulate. Instagram, for example, launched Instagram Reels to showcase this kind of content on its platform.
Companies using TikTok for marketing have had to make a change, too. Trends on TikTok shift quickly, so digital marketers need to create and post videos in a short timeframe.
In the past, a single photoshoot could produce weeks or even months worth of content for a platform like Instagram. Now, due to how TikTok is changing marketing, brands often need to create and post content much quicker.
How Can Using TikTok Benefit Your Business?
Some of the ways using TikTok can benefit your business include:
- Educating your audience about your products or services.
- Increasing brand awareness.
- Driving traffic to your website.
- Growing conversions.
- Expanding your audience reach.
The advantages of marketing on TikTok far outweigh the disadvantages. Don’t overlook this powerful platform!
How Lionize Can Help Your Business Use TikTok as a Marketing Strategy
Trying to answer questions like “What is the best way to market on TikTok?” and “How do you attract customers on TikTok?” on your own isn’t easy. Luckily, Lionize can help. Our AI-powered platform will make TikTok marketing a breeze for your brand. Get started today.